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| | Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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| | Feel the Fear . . . and Do It Anyway (r)
Author: Susan Jeffers
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| | How We Decide
Author: Jonah Lehrer
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| | The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All
Author: Nick Tasler
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| | Influence: The Psychology of Persuasion
Author: Robert B. Cialdini
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Publication Date: October 7, 1998
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| | The Psychology of Judgment and Decision Making
Author: Scott Plous
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| | Blunder: Why Smart People Make Bad Decisions
Author: Zachary Shore
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| | Strategic Intuition: The Creative Spark in Human Achievement (Columbia Business School)
Author: William Duggan
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ASIN: 0231142684
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| | Against the Gods: The Remarkable Story of Risk
Author: Peter L. Bernstein
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ASIN: 0471121045
Publication Date: September 7, 1996
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| | Your Brain Is (Almost) Perfect: How We Make Decisions
Author: Read Montague
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ASIN: 0452288843
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