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| | The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Rating:  958 reviews
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ASIN: 0316346624
Publication Date: January 7, 2002
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| | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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ASIN: 0470379286
Publication Date: November 3, 2008
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| | Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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ASIN: 1416570969
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| | Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom
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ASIN: 0385523882
Publication Date: October 21, 2008
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| | Marketing Management (13th Edition)
Authors: Philip Kotler, Kevin Keller
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| | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renee Mauborgne
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ASIN: 1591396190
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| | The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Author: Neil Fiore
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| | Principles of Marketing, 12th Edition
Authors: Philip Kotler, Gary Armstrong
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| | Influence: Science and Practice (5th Edition)
Author: Robert B. Cialdini
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ASIN: 0205609996
Publication Date: August 8, 2008
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| | MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel
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ASIN: 0324659806
Publication Date: February 14, 2008
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