Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage) | 
 enlarge | Author: John Newhouse
Publisher: Vintage
Category: Book
List Price: $14.95
Buy New: $7.50
You Save: $7.45 (50%)
New (32) Used (14) from $3.93
Rating:  30 reviews
Sales Rank: 247555
Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 0.4
Dimensions (in): 7.9 x 5.1 x 0.6
ISBN: 1400078725
Dewey Decimal Number: 338
EAN: 9781400078721
ASIN: 1400078725
Publication Date: January 8, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
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| Customer Reviews: Read 25 more reviews...
 Interesting January 5, 2009
I bought this book as an assignment to fill an independent study credit for my undergard Business degree. My professor knew I had a job at Boeing after I graduated so he assigned me something relevant to my future career. This book presents the facts of the 787 vs A380 without bias that I could tell. It presents some pretty interesting information about both companies. Although its not a page turner (most non-fiction books aren't), it is very interesting.
 Dry and boring December 9, 2008
i have a huge interest in aviation and the airline industry and this book was completely boring and dry, i only got through 6 chapters before stoppng, its more for someone interested in the business side of the story and not he aviation or airline side
Disorganized, boring. August 19, 2008
I think this is potentialy a very interesting topic -- Boeing vs. Airbus that is. But this author was off the mark with this book -- it was disorganized and lacked direction. It seemed like a first-draft. Also it was far too technical loaded with names and #'s that I would venture are meaningless to 90% of the book's readers. Try another book on this subject.
 Infuriatingly Poor Writing March 17, 2008
This is obviously a story worth telling, with interesting characters and an international backdrop. Instead we get an unenlightening narrative that relies almost completely on silly generalizations and anecdotal quotes that are meant to pass as meaningful analysis. Boeing is "arrogant", but then Airbus is "resting on its laurels", then it reverses and the reader is left with nothing. The book is also aggravating for its lack of organization. Business books such as this require some ordering, whether it's chronological or parallel narrative threads, etc. This book is all over the place-- at one point you're reading about the rollout of the A380, then Boeing's tanker lease arrangement, then the 747 development program, then back to earlier Airbus rollouts. Frustrating.
 Interesting Content but Poorly Written March 8, 2008
1 out of 1 found this review helpful
The aviation industry is a fascinating one, and the Airbus/Boeing rivalry is certainly a unique one. The author does provide an interesting history of the topic and includes a lot of interesting facts and anecdotes. The problem with the book is the stream-of-consciousness style that is unstructured and poorly organized. Several stories were repeated multiple times, and the constant jumping back and forth in time made it frustrating to follow. Granted with so many themes and issues, it would have been hard, but not impossible, to make it chronological. Thomas Petzinger's "Hard Landing" was a fantastic treatment of the American Commercial Airline industry and if he could organize that chronologically, this topic could be as well.
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