The Disney Way, Revised Edition | 
 enlarge | Authors: Bill Capodagli, Lynn Jackson
Publisher: McGraw-Hill
Category: Book
List Price: $18.95
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Rating:  24 reviews
Sales Rank: 27781
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1
Dimensions (in): 8.8 x 6 x 0.9
ISBN: 0071478159
Dewey Decimal Number: 384.80979494
EAN: 9780071478151
ASIN: 0071478159
Publication Date: October 19, 2006
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| Editorial Reviews:
Product Description
“So useful you may whistle while you work”- Fortune The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success. Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success. “It was the Disney standard of imagination and engagement that inspired me so many years ago…Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH! “This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager
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| Customer Reviews: Read 19 more reviews...
 Very Helpful Book December 27, 2007
While sometimes over effusive of their praise for the Disney Company, the writers of this book have captured in practical, teachable terms what makes Disney so magical and how you can harness that spirit for your own organization. Recommended for any manager who wants to create a more fluid customer experience, this book is a quick and easy read. You'll fly through it and be able to quickly pick the parts that are helpful to your company.
 Some good ideas but... December 22, 2007
I find it a bit odd that two authors would write so much about Disney without ever actually being Disney employees. With that out of the way, sure there are a lot of interesting concepts presented that buck the management norm. You should have no problem finding ideas in the book that you can implement or adapt for your organization. Oddly there were many Sept 11th references in the book that really added nothing to the story, kind of puzzling why these were so liberally used. Worth buying.
Mickey Rocks February 7, 2006
3 out of 4 found this review helpful
Interesting book with good insights- many of which you will also find in toher books, but here presented along with a history of their development within Disney.
The book is easy to read, and has something for all to learn.
 Dreaming Big is the First Step November 26, 2005
5 out of 5 found this review helpful
Many books are produced by firms to act as sales tools for their products. This book falls into that category. Capodagli and Jackson present many personal success stories to show how their firm has saved companies. However, aside from this bias, this is a very good book for the times.
They have researched, as outsiders, the inner workings of Disney to glean the principles that have made Disney great. Disney is a great choice for a business model. Its repeat business and low turnover is its industry's gold standard. It has constantly advanced on many fronts from its inception, till Walt's death in 1966. Then the company slowly started to fall apart for two decades until it was revived by Michael Eisner (CEO) and Frank Wells (President) who in 1984 re-established the fundamental principles Walt had set in place.
Walt Disney put it this way, "I dream, I test my dreams against my beliefs, I dare to take risks and I execute my vision to make these dreams come true."
If you are desiring some extrapolation on the above statement and would like additional fresh observations of the authors, you will love this book. I especially enjoyed learning how Walt turned his whole company into a very-willing idea/dream machine, and how that he also realized that from the customer's perspective, every employee is the company.
May I also recommend The Experience Economy and Pour Your Heart Into It.
Five Stars
Dream, Believe, Dare, Do!! March 21, 2004
6 out of 7 found this review helpful
Those four simple words are at the root of the Disney business philosophy, established by Walt himself and carried on by Michael Eisner. I found this book to be both entertaining and informative. The business principles outlined by Capodagli and Jackson seem like simple, common sense - but bear repeating numerous times until more businesses adopt them. Principles like encouraging innovation and even failure, since you learn how *not* to do something...building on the strengths of your employees (development plans instead of demeaning performance appraisals) ... all will make any business work better. I found numerous ideas here that I will be applying in my workplace as well as to my personal life. This is a must-read for any manager who wants to motivate his or her team to really excel - and for any employee who wants to be his or her personal best.
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