Customer Reviews:
| Showing reviews 6-10 of 10 | | « PREV | | |
 A good one for the young working American February 22, 2005
1 out of 1 found this review helpful
I picked this book up because I am endlessly fascinated with corporate America and all of its components. I am not in advertisting, but rather the unconventional world of insurance. However, I found many interesting ways that someone like me can make a difference in corporate America. While, the author discusses wasteful meetings and strategy teams he suggests that each of us can make a difference by speaking up and trying to convince those around us that we should do a bit more work and a bit less strategizing and meeting. I have been working for about five years and my life has certainly started to resemble the classic film Office Space. Pick this up if you want to learn about how America got started and also how you too can make a difference. The author has a lot of history packed in, so you are sure to learn a thing or two (if only to tell it at a cocktail party).
 The Mouse That Roared! February 15, 2005
5 out of 5 found this review helpful
This not-to-be-missed read hooked me with the first line. Caroselli skillfully reeled me in, page by page, with fascinating tidbits and a call-to-action just subtle enough to keep me engaged. Yes, creativity needs to be nourished on a daily basis, and Caroselli's style of fresh, easy-going information had me thinking in big ways. I'm no Disneyphile and I prefer mysteries to anything that smacks of how-to. But this book cover caught my eye and from there on in, I enjoyed the ride. I last enjoyed a book this much upon discovering Dan Brown many moons ago. Get this one!
A biz book from a creative person's perspective. January 31, 2005
3 out of 3 found this review helpful
As a recent college grad just starting out in the business world, I've
been reading a lot of business books lately.
I really liked this book because it's written by a creative person who's
been-there/done-that. I haven't found any other books from that
perspective, and it seems appropriate to get advice from a creative guy
about what it takes to push a new idea through the system.
This book helped me to view a clearer path to the top, and explains how
success may come in more unconventional packages than many of the
Fortune 500 steer beginners to believe. This paradigm shift just may
separate the work horses from the leaders/innovators.
I recommend it because I not only got a lot out of it, but it was also a
fun and easy read.
The value of good ideas! January 28, 2005
1 out of 1 found this review helpful
Caroselli has written an interesting but somewhat rambling treatise on the concept that creativity has taken place to a short sighted look at the bottom line in American business. He uses Disney as the shining example of a solid creative concept turned bad.
It is an impassioned book from someone who has obviously been there.
Look Out for the Idea Killers! December 5, 2004
5 out of 5 found this review helpful
The author's dead-on with his thesis. More than ever before, America's economic future depends on unleashing the creativity and innovation of it's people. We'd probably all agree with this statement. Even so, American corporations can't connect the dots between encouraging creativity and long-term economic profits. Conformist, rational thinking is often more highly valued than inspired creativity.
In an easy-to read style, the author does an excellent job describing the situation in one company (Disney) which should be at the pinnacle of creativity but suffers from a focus on short-term profits and top-down thought control. Sadly, the corporate cult references apply to most large companies today.
While anyone who invests in Disney stock or happens to be a Disney fan will find the insider commentary interesting, this is more than your typical business book. The author's successful career in advertising means he has some keen insights to share concerning the American consumer. He points out that we are also partly to blame, suggesting steps we can all take to battle the "fluff" and marketing tricks that constantly bombard us.
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